Dutch champions PSV Eindhoven and the online trading company iFOREX have entered into a sponsorship agreement, where the iFOREX becomes their Official Sponsor and Official Trading Partner. No figure has been released for the deal yet.
iFOREX will have a package of marketing rights including use of the club’s IP.
iFOREX has been operational for 20 years and allows its users access to various financial products including foreign exchange, CFDs and commodity trading.
The fit with PSV Eindhoven is timely with the club chasing their third successive Dutch title. Both PSV and iFOREX are upwardly ambitious.
Toon Gerbrands, CEO of PSV, said: “PSV and iFOREX share strong international ambitions and we both want to be the best in what we’re doing.”
Or Kapelinsky, Managing Director of iCFD Ltd., iFOREX Group’s regulated European entity, said: “PSV have been the Eredivisie Champions for the last two years and always aim for the highest level. The club has a proven record of developing world class talent with the likes of Ronaldo, Arjen Robben, Ruud van Nistelrooy, Mark van Bommel and Memphis Depay.
“This top sport environment with personal attention and coaching is exactly in line with our core values to be the best and most reliable trading partner for every trader. We at iFOREX believe it is our task to provide our traders the best service and training. This is why iFOREX chooses PSV.”
The sponsorship agreement has been brokered by London-based sports marketing agency SportQuake. iFOREX is going to be able to use the club’s brand and football players for marketing campaigns.
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